Controversy Surrounds Coffee Chain's "Holocaust Coffee" in Jordan

A coffee chain in Jordan has caused controversy by introducing a new beverage called "Holocaust coffee." The name and the burned marshmallows served with it have raised concerns as they resemble the Holocaust and the Israeli flag. 

The slogan, "I feel the Arab taste," has further fueled the debate. Critics argue that the combination of the name, slogan, and burned marshmallows is insensitive and evokes painful historical memories. 

The coffee chain also added blackened marshmallows in the colors of the Palestinian flag, intensifying the backlash. Many people are calling for a boycott and an apology. 

This incident highlights the importance of businesses considering the implications and consequences of their branding choices, especially when addressing historical events and geopolitical conflicts.

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