Instagram Reels will now show advertisements to all users across the world.

Instagram, the popular photo-sharing app, is rolling out display ads for its Reels feature all across the world.

instagram reels

Facebook is finally releasing ads on Instagram Reels, a short-video creator that competes with another popular app TikTok, according to Mashable.

In April, a trial for the same was held in nations such as India, Australia, Brazil, and Germany.

“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained,” Justin Osofsky, Instagram's Chief Operating Officer, stated.

According to Mashable, Instagram partnered with well-known companies to test their ads on Reels. BMW, Louis Vuitton, Netflix, and Uber were the brands involved.

Instagram Reels will be vertical and full-screen, much like standard Reel posts. The Reel commercials will last up to 30 seconds and will show in between each Reel.

Ads in Instagram Reels may be commented on, liked, saved, and shared, according to Mashable.

After its introduction in India in July 2020, shortly after TikTok was banned, Instagram Reels gained a lot of momentum.

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